Case Study: MetalChem MCE.Inc – From Zero to 25k Organic Site Visitors in 90 Days

May 14, 20210 comments

Screenshot: Mears Electric - 177 New Website Visitors in 30 Days

SEO Case study




Jessica and Metalchem Family


Microbial testing equipment


Industrial, e-commence 

Case Study: MetalChem MCE.Inc – From Zero to 25k Organic Site Visitors in 90 Days

Client Background: MetalChem MCE.Inc, a leading  Microbial test kit  company, approached our digital marketing agency seeking assistance to improve their online visibility and attract more qualified leads. Prior to partnering with us, their website struggled to generate organic search traffic, hindering their growth potential.

Challenges Faced: MetalChem MCE.Inc faced the following challenges:

  1. Limited online presence: The client’s website lacked visibility in search engine results, resulting in minimal organic traffic.
  2. Ineffective keyword targeting: The website failed to rank for relevant keywords in their industry, missing out on valuable organic search opportunities.
  3. Competitive landscape: The metal fabrication industry had fierce competition, making it crucial for MetalChem MCE.Inc to stand out from their competitors.

Strategies Implemented: To address MetalChem MCE.Inc’s challenges and maximize their online presence, our digital marketing team devised a comprehensive strategy that included the following key elements:

  1. SEO Audit and Optimization: We conducted a thorough SEO audit to identify gaps and opportunities. This included on-page optimization, keyword research, and content improvements. We optimized meta tags, headings, and alt tags to enhance the website’s visibility in search engine results.
  2. Content Marketing: We developed a content marketing strategy focused on creating high-quality, informative blog posts and resourceful guides. By addressing industry-related topics and answering common customer queries, we aimed to position MetalChem MCE.Inc as a reliable source of expertise in the metal fabrication industry.
  3. Link Building: To improve the website’s domain authority and organic rankings, we implemented a strategic link-building campaign. We obtained high-quality backlinks from authoritative industry websites, directories, and relevant publications, boosting the client’s online credibility and visibility.
  4. Keyword Targeting and On-Page Optimization: Through extensive keyword research, we identified valuable target keywords with strong search volume and relatively low competition. We optimized the client’s website pages, integrating these target keywords naturally into the content, headings, and meta tags.

Results Achieved: The collaboration between MetalChem MCE.Inc and our digital marketing agency Spotlight Your Site yielded exceptional results:

  1. Organic Search Traffic Growth: Within 90 days of implementing our strategies, MetalChem MCE.Inc experienced a significant increase in organic search traffic. From a previous year of zero organic searches, the client saw a remarkable surge of 25,000 new site visitors from organic search sources alone.
  2. Improved Keyword Rankings: By targeting and optimizing key industry-specific keywords, MetalChem MCE.Inc achieved higher organic rankings on search engine results pages. This enhanced visibility led to increased exposure, attracting a larger number of potential customers actively seeking metal fabrication services.
  3. Enhanced Online Visibility: The combination of strategic SEO, content marketing, and link-building efforts resulted in improved online visibility for MetalChem MCE.Inc. The client’s website gained prominence in search engine rankings, allowing them to gain a competitive edge over industry rivals.

Conclusion: Through a customized digital marketing strategy that included SEO optimization, content marketing, and link building, MetalChem MCE.Inc achieved remarkable growth in organic search traffic. Going from zero organic searches to attracting 25,000 new site visitors within a 90-day period is a testament to the effectiveness of our partnership. MetalChem MCE.Inc now enjoys increased brand exposure, improved online visibility, and a steady stream of qualified leads. We are proud to have played a crucial role in their digital transformation, empowering them to thrive in the competitive metal fabrication industry.

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